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Velkopopovický Kozel is a legendary Czech beer brand founded in 1874 in the village of Velké Popovice. The brand is iconic for its goat (Kozel) mascot and heritage. Its Černý (Dark) variety is particularly famous for its rich, malty flavor and traditional brewing methods.
Historically part of the Plzeňský Prazdroj brewery group, the brand was acquired by the Japanese conglomerate Asahi Group Holdings in 2017 as part of a deal following the mega-merger of AB InBev and SABMiller. While its heart remains in the Czech Republic, the brand's global success led to licensed production in several other markets to meet international demand.
As of 2024 and looking toward 2026, the brand remains a vital part of Asahi Europe & International. The ownership reflects the consolidation of the global beer market where historic European brands are managed by international beverage giants.
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