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Golden Sun is a private label brand primarily associated with the German multinational retailer Lidl. This specific product is Jasmine Rice, an aromatic long-grain variety traditionally cultivated in Southeast Asia, particularly Thailand, Vietnam, and Cambodia.
While the brand origin is linked to Germany through its parent company, the manufacturing and cultivation take place in major rice-exporting regions. Lidl Stiftung & Co. KG manages the brand globally, ensuring standardized quality across its European and international outlets. The ultimate ownership lies with the Schwarz Group, one of the largest retail conglomerates in the world, headquartered in Neckarsulm, Germany.
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