Esselunga Fagioli Rossi

Esselunga Fagioli Rossi (Red Kidney Beans) is a private-label food product sold by the Italian supermarket chain Esselunga. The brand was founded in 1957 by Bernardo Caprotti and Nelson Rockefeller, becoming Italy's first supermarket chain. These beans are typically packaged for Esselunga by specialized Italian canning facilities, ensuring a high-quality local supply chain.

The brand is entirely owned by Esselunga S.p.A., which remains one of the leading players in the Italian retail sector. The company is headquartered in Limito di Pioltello, Italy. As a private-label item, it is designed to offer a competitive alternative to national brands while maintaining direct control over the origin and quality of the raw materials processed in Italian factories.