Jordans Muesli or Granola

Jordans is a well-known British brand specializing in breakfast cereals, particularly granola, muesli, and cereal bars. Founded by the Jordan brothers in Biggleswade, Bedfordshire, the brand has a long history rooted in milling and natural foods.

Today, the brand is owned by Associated British Foods (ABF), a multinational food processing and retailing company. While Jordans maintains its British heritage and primary production facilities in the UK, its products are distributed globally and may be manufactured or packaged in various regional hubs to meet international demand. The corporate ownership by ABF ensures a strong global supply chain and presence in numerous markets.