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Sunbites is a popular snack brand known for its wholegrain grain waves and crackers. Originally launched by the snack giant Frito-Lay (a division of PepsiCo) in the United States, Sunbites were developed to offer a more fiber-rich alternative to traditional potato chips. The brand has since become a staple in many international markets, including the United Kingdom and Australia, where it is often marketed under the Walkers or Smith's umbrellas respectively.
In the UK, Sunbites are primarily manufactured in domestic facilities under the management of Walkers Snack Foods. The product prominently features a blend of four wholegrains: corn, wheat, oats, and rice, catering to health-conscious consumers looking for crunchy, flavorful snacks without many of the artificial ingredients found in processed alternatives.
Today, Sunbites is owned by PepsiCo, one of the world's largest food and beverage corporations. Headquartered in Purchase, New York, PepsiCo manages a vast portfolio of global brands. The brand continues to focus on its "sun-grown" messaging, emphasizing high-fiber content and wholegrain ingredients as part of PepsiCo's broader strategy to offer diverse snacking options across global markets.
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