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L'OR is a premium coffee brand that targets the luxury espresso market with a focus on high-quality Arabica beans. Originally founded in France in 1992, the brand sought to bring professional-grade espresso experiences to consumers at home. It gained significant international traction after launching coffee capsules compatible with Nespresso machines, effectively positioning itself as a major gourmet competitor.
Today, the brand is owned by JDE Peet's, a global coffee and tea powerhouse headquartered in the Netherlands. JDE Peet's was formed through various mergers, most notably the combination of the coffee division of Mondelez International (D.E Master Blenders 1753) and Peet's Coffee. Production takes place across a network of international facilities, primarily in Europe, to supply a global market. The ownership remains under the JDE Peet's umbrella, which is majority-owned by JAB Holding Company, ensuring L'OR remains a staple in the premium beverage sector.
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