La Malcrià Cherries

La Malcrià is a premium brand of cherries produced in Spain, specifically associated with the fruit-growing regions of Catalonia and Aragon. The brand is known for its high-quality, 'selection' grade cherries that are often sold in specialized wooden crates.

The brand is owned and operated by Frutas Serra, a Spanish company with deep roots in the agricultural sector. They focus on the cultivation and distribution of stone fruits, maintaining a strong local presence while exporting to various European markets. The production process is vertically integrated within Spain, from the orchards to the final packaging shown in the image.