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Wyborowa, often referred to as Wódka Wyborowa, is one of the most recognizable Polish vodka brands globally. The brand's history dates back to 1927, when it was trademarked in Poznań, Poland, marking it as the first vodka brand to be internationally registered. It is traditionally crafted from rye, specifically cultivated and processed in Poland to maintain its protected designation of origin status.
While the brand originated within the Polish state-owned enterprise system, it was acquired by the French beverage giant Pernod Ricard during the privatization era of the late 20th century. Today, it remains a flagship product within Pernod Ricard's extensive premium spirits portfolio. The production continues to be centered in Poland, utilizing traditional distillation methods that have defined the brand for nearly a century. This ensures that the product retains its heritage while benefiting from the global distribution network of its ultimate owner, Pernod Ricard.
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