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Alteza is one of the primary white-label (private label) brands used across many Spanish supermarket chains through the Centra Group (Grupo Centra). It offers a wide variety of daily staples, including this sliced mortadella.
The brand is distributed by Euromadi Ibérica, one of the largest purchasing and services groups for retail and wholesale distributors in Europe. Production for these products is usually sourced from various specialized local manufacturers located throughout Spain to ensure logistical efficiency and maintain competitive pricing within the regional market.
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