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Philips pioneered the modern air fryer technology, originally launching the first Rapid Air technology model in 2010. While the Philips brand originated in the Netherlands, its Domestic Appliances division (now known as Versuni) operates as a separate entity from the health technology parent company. This specific 2000 Series model is designed for everyday healthy cooking by using hot air instead of oil to crisp food.
Manufacturing for Philips small appliances is primarily centralized in China to leverage large-scale production efficiencies, though the engineering and design concepts originate from the brand's European roots. Currently, the brand for domestic appliances is managed by Versuni, which was formerly known as Philips Domestic Appliances before being acquired by the investment firm Hillhouse Investment in 2021. This shift ensures the legacy of the Philips brand continues in the kitchen appliance sector under specialized management.
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