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Jarritos is an iconic Mexican soft drink brand founded in 1950 by Francisco "El Güero" Hill in Mexico City. The original flavor was coffee, but it quickly evolved into the fruity, naturally sweetened beverages known worldwide today. The name "Jarritos" refers to the traditional Mexican clay jugs used to keep water and beverages cool. Many enthusiasts prefer Jarritos because they are often sweetened with natural cane sugar rather than high-fructose corn syrup.
Today, the brand remains authentically Mexican in its manufacturing and ownership. It is produced by Novamex, a leading manufacturer and distributor of Mexican brands in the United States and global markets. The brand is owned by Embotelladora Mexicana S.A. de C.V., which is part of the larger Hill & los hijos group. While it has gained massive international popularity, particularly in the United States and Europe, the product continues to be bottled in Mexico to maintain its original quality and cultural heritage.
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