Speedo swimwear and swim gear

Speedo is the world's leading swimwear brand, renowned for its influence on competitive swimming and aquatic sports. The brand first emerged in Australia in 1914 under the 'Fortitude' label before adopting the iconic 'Speedo' name in 1928, coinciding with the launch of the Racerback suit which revolutionized freedom of movement in the water.

Throughout its history, Speedo has been at the forefront of textile innovation, including the development of nylon swimwear in the 1950s and the high-tech LZR Racer suits used by Olympic athletes. While the brand originated on the beaches of Australia, its ownership and distribution have shifted significantly over the decades to accommodate global market demands.

Today, Speedo is owned by the British giant Pentland Group. The brand's manufacturing is a global operation, with production facilities spread across multiple countries in Asia and Europe to supply its international consumer base. While Pentland Group manages the brand globally, PVH Corp. previously held long-term licensing rights for the North American market until Pentland reacquired those rights in 2020, unifying the brand's global strategy.