Nalu Original Energizer

Nalu is a well-known energy drink brand specifically tailored for the Benelux market. Originally launched by The Coca-Cola Company in 2002, it was designed as a 'fruity energizer' with a milder taste profile compared to traditional energy drinks, often featuring a blend of fruit juices and caffeine. Its name is derived from the Hawaiian word for 'wave' or 'surf', reflecting its refreshing and natural positioning.

While the brand was born within the Coca-Cola system, its ownership transitioned to Monster Beverage Corporation as part of a major strategic partnership in 2015. Under this deal, Coca-Cola transferred its energy drink portfolio to Monster. Consequently, Nalu is now part of the Monster Energy lineup, though it continues to be distributed primarily by Coca-Cola Europacific Partners in regions like Belgium and the Netherlands. Production occurs in various bottling facilities across Europe to serve local markets.