Kellogg's Coco Pops Cereal Bars

Coco Pops is a breakfast cereal and snack brand produced by Kellogg's and sold in various countries globally. The brand originated in the United States in the late 1950s (originally branded as Cocoa Krispies). This specific product is a snack bar version of the chocolate-flavoured toasted rice cereal.

Following a corporate restructuring in 2023, the brand is owned by Kellanova, the snacking-focused successor to the Kellogg Company. While the brand has American roots, Coco Pops is a significant market leader in the UK and Ireland. Manufacturing occurs in various facilities worldwide, including major plants in the United Kingdom (notably Manchester) for the European market, as well as sites in Australia and Thailand for other regions. Local distribution is managed by Kellanova subsidiaries such as Kellogg Marketing and Sales Company (UK) Limited.