Red Bull The Summer Edition Sudachi-Lime energy drink

Red Bull was founded by Dietrich Mateschitz in 1987, inspired by functional drinks from East Asia. The brand is famous for its unique marketing and sponsorship within extreme sports and Formula 1. The Summer Edition Sudachi-Lime is a seasonal flavor produced to meet global demand.

Today, Red Bull GmbH is owned by the Yoovidhya family (51%) and Mark Mateschitz (49%). While the brand has global reach, the primary production facilities for the concentrate and canning remain in the Austrian and Swiss Alps to ensure high quality and consistency, utilizing local alpine water.