Kruidvat Smooth Q10 + Niacinamide Day Cream

Kruidvat Smooth Q10 + Niacinamide Day Cream is a private-label skincare product developed by the Dutch drugstore chain Kruidvat. The brand originated in the Netherlands in 1975, initially focusing on providing pharmaceutical and cosmetic goods at affordable prices. The Smooth line is specifically formulated to address early signs of aging using active ingredients like Coenzyme Q10 and Niacinamide.

While the brand is rooted in the Netherlands, it is part of a larger international corporate structure. Kruidvat is owned by A.S. Watson Group, which is a subsidiary of the global conglomerate CK Hutchison Holdings based in Hong Kong. This ownership allows the brand to benefit from a global supply chain, with manufacturing often taking place across various European facilities to serve markets in the Netherlands and Belgium.

Today, Kruidvat remains a market leader in the Benelux region, known for its extensive range of house-brand personal care products that compete with premium cosmetic manufacturers by offering high-quality formulations under the ultimate stewardship of CK Hutchison Holdings.