Rettenswert Apfel Banane Erdbeere fruit pouch

Rettenswert is a sustainable brand produced by the Austrian social enterprise Unverschwendet. The brand specializes in food waste reduction by sourcing surplus or "imperfect" fruits and vegetables that would otherwise not reach retail shelves.

This specific fruit pouch, featuring apple, banana, and strawberry, is manufactured in Austria using surplus Austrian apples. The brand was founded in Vienna by siblings Cornelia and Andreas Diesenreiter. It operates as part of the Unverschwendet ecosystem, aiming to create a circular food economy. The brand gained significant distribution through a partnership with the retail giant REWE International, making its products widely available in Austrian supermarkets like BILLA.