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Buxom Cosmetics is a high-performance makeup brand famously known for its focus on 'plumping' products, particularly lip glosses and blushes. Originally launched in 2007 under the umbrella of Bare Escentuals, the brand carved out a niche for itself with sensory-driven formulas that provide volume and bold color.
In late 2021, a major shift in ownership occurred through a private equity acquisition. The brand is now a part of the Orveon Global portfolio, which was formed to revitalize iconic cosmetic brands by focusing on consumer-centric innovation and global reach. Most of Buxom's cosmetic products, including their serum-infused blushes, are developed and manufactured in the United States to ensure high formula standards.
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