Fenty Beauty Set It Down - Ultra-Fine Blurring Setting Powder

Fenty Beauty was launched in 2017 by cultural icon Rihanna in partnership with LVMH’s Kendo Brands. The brand gained immediate global acclaim for its 'Pro Filt'r' foundation range, which redefined industry standards for shade inclusivity. The Set It Down Ultra-Fine Blurring Setting Powder is part of this high-performance complexion line.

While the brand has American creative roots, the production of their sophisticated powder formulations often takes place in Italy, a global hub for high-end cosmetic manufacturing. The brand is managed under Kendo Brands, an LVMH subsidiary that acts as an incubator for innovative beauty products, ensuring high quality and global distribution through retailers like Sephora.