wet n wild barefocus Tinted Hydrator

Wet n Wild is a well-known American cosmetics brand founded in 1979 in Brooklyn, New York. Since its inception, the brand has focused on providing affordable, high-quality makeup. The brand was originally part of Pavion Ltd. before being acquired by Markwins Beauty Brands.

Today, Wet n Wild is owned by Markwins Beauty Brands, a global leader in cosmetics and beauty care based in City of Industry, California. While the brand has its roots in the United States, most of its products, including the barefocus Tinted Hydrator, are manufactured in China to maintain competitive pricing while adhering to the brand's well-known cruelty-free standards. Markwins manages the brand’s global distribution through various regional subsidiaries and retail partners.