Axe Alaska Shower Gel

Axe (known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand) is a globally recognized male grooming brand. It was first launched in France in 1983 by Fabergé, which was later acquired by the British multinational Unilever. The brand is famous for its wide array of body sprays, deodorants, and shower gels like the Alaska 3-in-1 variant seen here.

Production of Axe products is decentralized and takes place in various Unilever manufacturing hubs around the world to serve local markets, including major facilities in Europe and North America. As of 2026, the brand remains a core part of Unilever's Personal Care division, managed from their global headquarters in the United Kingdom.