Sabon bath and body care

Sabon is a luxury bath and body brand that traces its beginnings back to 1997 in Tel Aviv, Israel. Founded by Sigal Kotler-Levy and Avi Piatok, the brand began by crafting handmade artisanal soaps based on an ancient Australian recipe. Over the decades, it has evolved into a global prestige brand known for its signature Body Scrubs, enriched with minerals from the Dead Sea and essential oils.

Today, Sabon is a key player in the international beauty market, maintaining a significant portion of its production in Israel to preserve its heritage and product quality. In 2016, the brand reached a major milestone when the French cosmetics giant, Groupe Rocher (formerly Yves Rocher Group), acquired a majority stake in the company. As of 2024 and beyond, Sabon operates as a prestigious part of the Groupe Rocher portfolio, benefiting from its parent company's extensive global distribution network while maintaining its distinctive Israeli identity and craft-inspired formulations.