SUPER POP Pomegranate Raspberry soft drink

SUPER POP is a modern soft drink brand that positions itself as a healthy alternative to traditional sodas. Created in Austria, the brand focuses on sugar-free recipes that are rich in dietary fiber (ballaststoffreich), catering to health-conscious consumers in the DACH region.

The brand was founded by the startup Super Pop GmbH. It is characterized by its vibrant packaging and the slogan 'the drink of tomorrow'. While the brand is independent, it works with regional Austrian bottling facilities to maintain production quality. The ultimate ownership remains with the original founders and their private investment partners based in Austria, emphasizing a local and entrepreneurial business model.