C4 Energy Pineapple Crush

C4 Energy is a leading brand in the performance beverage market, originally developed by Nutrabolt, an American sports nutrition company founded in 2002. Known for its 'explosive' energy formula tailored for athletes and fitness enthusiasts, the brand transitioned from a pre-workout powder to a ready-to-drink carbonated beverage. C4 has gained significant global traction through its focus on functional ingredients like CarnoSyn beta-alanine and caffeine, while remaining sugar-free.

While the brand has its roots in Bryan, Texas, its products are manufactured in multiple locations globally to serve various markets. In North America, production is centered in the United States, whereas international versions are often produced in cooperation with regional co-packers. The brand's parent company, Nutrabolt, continues to lead the brand's innovation and expansion, maintaining its headquarters in Texas. In 2022, Keurig Dr Pepper made a strategic investment in Nutrabolt, becoming a key long-term distribution partner, though Nutrabolt remains the primary owner and operator of the brand.