Weetos Chocolatey Hoops breakfast cereal

Weetos is a well-known brand of chocolate-flavored breakfast cereal shaped like hoops. Originally launched in the United Kingdom, it has become a staple in many British households, known for its high-fibre content and wholegrain wheat. The brand was famously associated with the 'Professor Weeto' character and later rebranded to appeal to a more modern audience with themes centered around gaming and active lifestyles.

Manufacturing takes place primarily in the United Kingdom, specifically at the production facilities owned by Weetabix Limited. The brand has remained closely tied to its British roots throughout its history, maintaining a strong presence in the UK and Irish markets.

Ownership of the brand has changed hands over the decades. Originally developed by Weetabix Limited, it was under the ownership of companies like the Lion Capital and the Bright Food Group. As of 2017, the Weetabix Food Company, and by extension the Weetos brand, was acquired by the American consumer packaged goods company, Post Holdings, Inc., which continues to oversee the brand's production and distribution globally.