Cien Hand Cream

Cien is a well-known private label brand that specializes in a wide range of personal care products, including its popular hand creams. The brand is exclusively developed for the German discount supermarket giant Lidl. Cien products are recognized for balancing high-quality dermatological standards with affordable pricing, making them a staple in European households.

While the brand was originally conceived in Germany to serve the domestic market, its success has led to its distribution across all countries where Lidl operates. The manufacturing of Cien hand creams is primarily centered in Germany, utilizing large-scale European cosmetics manufacturers that produce specialized formulas for the retail chain. This ensures consistent quality control and adherence to European Union cosmetic safety regulations.

Today, Cien remains under the ultimate ownership of the Schwarz Gruppe, a massive multinational retail group. As a private label, Cien does not operate as an independent company but is managed as a core part of Lidl's global product strategy. The brand continues to expand its catalog, offering various formulations like Q10 anti-age, almond oil, and SOS concentrated hand creams to consumers across the globe.