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Ocean Sea is a private label brand primarily associated with the discount supermarket chain Lidl. The product range includes various frozen seafood items such as salmon fillets, shrimp, and breaded fish products. Because it is a private label, the actual manufacturing and sourcing locations vary widely based on the specific product and the regional market it is sold in, covering several continents to ensure supply chain efficiency.
The brand is owned by the Schwarz Group, a German multinational retail group that also operates the Kaufland chain. While Ocean Sea products are developed specifically for Lidl stores, the sourcing of the raw ingredients (the fish itself) often comes from global fisheries and is processed by third-party suppliers under the Ocean Sea brand name for distribution across Europe and North America.
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