deit Citrus soft drink

Deit was introduced in 1965 by the Milchhof Mainz as the first calorie-free soft drink in Germany. It revolutionized the beverage market by offering a sugar-free alternative that didn't compromise on taste, specifically targeting health-conscious consumers and those with dietary restrictions.

The brand is currently owned by DrinkStar GmbH, a subsidiary of the Symrise Group. While DrinkStar manages the brand and its formulation, the actual production and bottling are carried out by various regional licensed partners across Germany (such as Aqua Römer or Condra), ensuring efficient local distribution and sustainability. The beverage is widely recognized for its high vitamin content and fruit juice additive compared to standard diet sodas.