Deborah Milano 24Ore Absolute Volume Mascara Waterproof

Deborah Milano is a cornerstone of Italian beauty, known for combining high-fashion aesthetics with professional-grade cosmetic performance. The 24Ore Absolute Volume Mascara is a popular staple in their eye makeup line, designed for long-lasting wear and volume.

Founded in Milan in 1962, the brand grew out of the Deborah Group, a company with roots dating back to the early 20th century. While it remains deeply tied to its Italian heritage and continues to manufacture most of its core products in Italy, the brand transitioned to international ownership to further its global reach. It is now a key part of the Sodalis Group, ensuring its legacy of 'Made in Italy' quality continues under a larger European beauty conglomerate.