Crownfield Crunchy Strawberry Müsli

Crownfield is a private-label brand exclusively developed for and sold by the German international discount retailer Lidl. The Crunchy Strawberry Müsli is part of a broad range of cereal products designed to offer high-quality breakfast options at competitive prices. As a private label, the manufacturing location can vary depending on the specific European region where it is sold, though it is typically produced by various contract manufacturers across Germany, Poland, or the United Kingdom to maintain local supply chain efficiency.

The brand is owned and managed by Lidl Stiftung & Co. KG, which is a key subsidiary of the Schwarz Group. The Schwarz Group is one of the largest retail groups in the world, maintaining its headquarters in Neckarsulm, Baden-Württemberg, Germany. This ownership structure ensures that the brand benefits from the group's massive logistics network and strict quality control standards while avoiding the marketing costs associated with traditional national brands.