Dental Extra Whitening toothpaste

Dental is a well-established oral care brand originating from Bulgaria, produced by the manufacturing giant Rubella Beauty. Rubella is one of the leading cosmetics companies in Southeastern Europe with a history dating back to the mid-20th century. The product shown, Dental Extra Whitening, is part of a broad range of oral hygiene products including toothpaste, toothbrushes, and mouthwash.

The packaging indicates the product is 'Made in EU', specifically in Bulgaria where Rubella operates its primary production facilities in Rudozem. The brand and its parent company were born from Bulgarian industrial heritage and remain privately owned by Bulgarian interests. It has grown to become a significant regional player, exporting to numerous international markets across Europe, Asia, and the Middle East. Global distribution is often handled through local retailers like Primor in Spain, which is where this specific unit appears to have been purchased.