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JOOLA is a premier name in the world of table tennis, renowned for producing high-quality blades, rubbers, and professional-grade tables. Founded in Germany in the 1950s, the brand grew from a department of a department store into an independent sports powerhouse. For decades, it has been a staple in international competitions, including the Olympic Games.
In recent years, the brand underwent a significant transition in ownership. In 2019, JOOLA was acquired by its long-time North American partner, sportsequipments.org (now known as JOOLA Global), which moved the global headquarters to the United States. While the brand retains its German engineering roots, manufacturing is spread across multiple countries, including Germany, China, and Korea, to support its global distribution. Today, JOOLA remains a leader in both table tennis and the rapidly growing sport of pickleball.
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