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Marisa is one of the most iconic fashion retailers in Brazil, specifically known for its slogan 'De Mulher para Mulher' (From Woman to Woman). Founded in 1948 by Bernardo Goldfarb, the brand established itself as a pioneer in offering affordable fashion and intimate apparel to Brazilian women. Over the decades, it expanded from a small shop in São Paulo to a nationwide network of department stores.
While most of its apparel is manufactured within Brazil to support local industries, the company also sources products globally to maintain competitive pricing. Marisa remains a publicly traded company on the Brazilian stock exchange (B3), maintaining its identity as a deeply rooted Brazilian enterprise focused on the female consumer market.
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