Magnum Mini Classic ice cream bar

Magnum is a globally recognized premium ice cream brand originally developed in Denmark and launched in 1989. The brand was initially produced by Frisko in Aarhus, Denmark, as part of the Unilever portfolio. It was specifically engineered to be the first handheld ice cream bar aimed at adults, featuring high-quality chocolate and rich vanilla ice cream.

Today, Magnum is manufactured in numerous countries across the globe to meet localized demand, including major production hubs in Germany, Italy, the United Kingdom, and the United States. Its iconic 'M' logo and chocolate-cracking experience have made it one of the world's leading ice cream brands.

The brand is owned by Unilever, a British multinational consumer goods company. While Unilever has announced plans to spin off its ice cream division into a separate entity by 2025-2026, it currently remains the ultimate owner. The brand's presence spans over 50 countries, often distributed via local Unilever subsidiaries.