Fairy Platinum washing up liquid

Fairy Platinum is a premium line of dishwashing liquid designed for fast cleaning and grease removal. The brand Fairy has a rich British heritage, having been introduced by Thomas Hedley Co. of Newcastle upon Tyne in the late 19th century as a soap bar before evolving into the liquid detergent we know today.

While the brand originated in the United Kingdom, it is currently produced in multiple manufacturing sites globally to serve various markets, including significant facilities in the Czech Republic and other European locations. Fairy is a core brand within the portfolio of the American multinational Procter & Gamble, which acquired the original company in 1930. The brand continues to be a market leader in the UK and Europe under P&G's stewardship, benefiting from their global research and development resources.