ACE Gentile liquid bleach

ACE is a historic brand of cleaning products and bleach originally created in Italy by the company Fater, which was founded in 1958. For many years, the brand was associated with the expansion of bleach products across Europe. ACE Gentile specifically is a variant designed to be safer on colors and delicate fabrics.

Today, the brand is part of a 50/50 joint venture between Angelini Industries and Procter & Gamble. This partnership, through the company Fater S.p.A., manages the production and distribution of ACE products primarily in Italy and across several European markets. While manufacturing is heavily concentrated in Italy to serve the Mediterranean market, supply chains vary depending on regional distribution.