Goldfish Cheddar Baked Snack Crackers

Goldfish crackers are a globally recognized snack brand famous for their unique fish shape and savory flavors. Originally created by Oscar J. Kambly at the Swiss manufacturer Kambly in 1958, the snack was intended as a birthday gift for his wife, whose astrological sign was Pisces. The brand was later introduced to the United States in 1962 by Pepperidge Farm founder Margaret Rudkin, who had discovered the snack while visiting Switzerland.

Today, the brand is a core part of the Pepperidge Farm portfolio, which is a subsidiary of the Campbell Soup Company. While most production is centered in the United States and Canada to serve the North American market, the brand's reach is international. The snacks are marketed as being baked rather than fried, frequently highlighting the use of real cheese and whole grains to appeal to health-conscious parents and consumers. The ultimate ownership lies with the Campbell Soup Company, headquartered in Camden, New Jersey, which continues to innovate with various flavors and limited-edition releases.