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Skechers was founded in 1992 by Robert Greenberg and his son Michael Greenberg in Manhattan Beach, California. Originally starting as a distributor for other brands, the company quickly transitioned into designing its own footwear, finding early success with utility-style boots during the grunge era. Over the decades, it has evolved into a global powerhouse known for its focus on comfort technology and lifestyle designs.
While the brand is quintessentially American with its corporate headquarters and design teams still based in California, the actual manufacturing of its products is outsourced to a network of independent contractor factories. Most production takes place in Asia, specifically in China and Vietnam, which account for the vast majority of its footwear. Other manufacturing hubs include Indonesia and Cambodia to ensure supply chain flexibility.
Historically a family-led public company, a significant shift in ownership occurred in September 2025 when the private equity firm 3G Capital completed a multi-billion dollar acquisition of Skechers U.S.A., Inc. Following this acquisition, the company transitioned from being traded on the New York Stock Exchange to becoming a privately held entity under 3G Capital's control, though the Greenberg family remains in key leadership positions to oversee the brand's continued growth.
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