Santa Maria American Style BBQ Sauce Original

Santa Maria is a leading European brand with a heritage dating back to 1911, when it started as a small spice shop named Nordfalks in Gothenburg, Sweden. Over more than a century, it transitioned from a local merchant into a major international player in the 'World Food' category, officially adopting the Santa Maria name in 2001. Today, it is particularly well-known for its Tex-Mex and BBQ product lines across the Nordic and UK markets.

The brand's manufacturing is strategically distributed across Northern Europe to serve various regions efficiently. While its administrative roots remain in Sweden, major production facilities are located in Mölndal and Landskrona, Sweden, as well as Saue, Estonia, which acts as a hub for spice blending and sauce production. For the UK market, manufacturing often takes place locally following the integration of Discovery Foods into the Santa Maria brand.

Since 2011, Santa Maria has been wholly owned by the Paulig Group, a Finnish family-owned food and beverage enterprise headquartered in Helsinki. This ownership has allowed the brand to expand its reach while maintaining a focus on high-quality ingredients and sustainable production practices.