gitti Conscious Beauty nail polish

gitti Conscious Beauty, operated by gitti GmbH, is a Berlin-based beauty brand founded in 2018 by Jennifer Baum-Minkus. The brand gained significant attention after appearing on the German version of Shark Tank, Die Höhle der Löwen, and has since established itself as a pioneer in the 'conscious beauty' movement. Their flagship products are vegan, plant-based, and water-based nail polishes designed to replace traditional petrochemical-heavy formulas with safer, natural-origin ingredients.

The products are primarily designed and developed in Berlin, with manufacturing taking place within the European Union to maintain high quality and environmental standards. While originally a nail-focused brand, gitti has expanded into a multi-category beauty company offering skincare and makeup. As of 2026, the company remains a privately held venture capital-backed entity, headquartered in Berlin, maintaining its independence under the leadership of its founder.