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This product is a private-label snack from the French retail giant Auchan. Specifically, these are shortbread biscuits coated with milk chocolate, often sold in individual freshness packs. The packaging identifies the distributor as Auchan SAS OIA, based in Villeneuve-d'Ascq, France.
The brand belongs to the Mulliez family's retail empire. While the ingredients like wheat flour are sourced primarily from France, the dairy components can originate from various locations within and outside the European Union. These biscuits are a budget-friendly alternative to major brands like Lu's 'Pépito', manufactured specifically for Auchan's supermarket network.
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