Hydrate+ Antiox Vitamin Water

Hydrate+ Antiox is a functional vitamin water product launched exclusively by the Swiss retail giant Coop. Introduced to the market as a private-label wellness beverage, it is specifically designed to cater to health-conscious consumers looking for low-calorie hydration enriched with specific nutrients. The Antiox variety focuses on a peach flavor profile combined with vitamins C and E, as well as the minerals manganese and selenium, which are marketed for their antioxidant properties and support for cell protection.

The product is part of Coop's strategic move into the functional beverage sector, offering a more affordable alternative to international brands like Vitaminwater. As a Coop-exclusive brand, it is primarily manufactured within Switzerland to supply its vast network of supermarkets and Coop Pronto convenience stores. The brand is managed and owned by the Coop Group, one of Switzerland's largest retail and wholesale companies, headquartered in Basel.