The Ordinary Multi-Peptide Serum for Hair Density

The Ordinary Multi-Peptide Serum for Hair Density is a science-driven hair care treatment designed to improve hair density and scalp health. The brand was originally founded in 2013 in Toronto, Canada, by Brandon Truaxe under the parent company DECIEM, known as 'The Abnormal Beauty Company.' The brand gained global fame for its clinical transparency, minimalist packaging, and highly affordable price points for active ingredients.

In terms of manufacturing, the majority of The Ordinary's products are formulated and produced in DECIEM’s own facilities in Canada. However, the company maintains a global supply chain where certain raw materials are sourced internationally and then bottled in Canada. Due to its massive global demand, some local versions (such as those for the South Korean or Chinese markets) may feature localized labeling or distribution through regional hubs.

Ownership of the brand shifted significantly over the years. The Estée Lauder Companies first invested in DECIEM in 2017, became the majority owner in 2021, and officially completed a full acquisition in 2024. As of 2026, The Ordinary remains a flagship brand within the Estée Lauder portfolio, benefiting from the conglomerate's extensive global distribution network while maintaining its core identity of scientific integrity.