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SPECIFIC is a specialized veterinary pet food brand produced by Dechra Pharmaceuticals. The brand's origin is rooted in Denmark, where it was developed to provide clinical nutrition for pets with specific health requirements, such as the Struvite Management (CCD) diet shown in the image which is formulated to help dissolve urinary stones and prevent their recurrence in dogs.
The brand was originally part of the Danish company DVM (Dansk Veterinær Magasin), which was later acquired by the UK-based Dechra Pharmaceuticals PLC. Dechra has since expanded the brand's distribution globally. While the brand has its historical roots in Denmark, the manufacturing of SPECIFIC products now takes place across multiple countries, including state-of-the-art facilities in Denmark and other parts of Europe, to serve the international veterinary market.
Technically, as of 2024, Dechra Pharmaceuticals was acquired by the Swedish investment firm EQT, representing the current ultimate ownership structure of the brand. This ensures that the brand remains a major player in the global animal health sector, focusing exclusively on veterinary-recommended nutritional solutions.
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