Crankbrothers mountain bike components

Crankbrothers is a premier mountain bike component and accessory brand known for its innovative 'Eggbeater' pedals and minimalist aesthetic. Founded in 1997 by Carl Winefordner and Frank Hermansen in a Laguna Beach garage, the company quickly became a disruptive force in the cycling industry by redefining traditional bike parts from the ground up. Their philosophy centers on industrial design that prioritizes both form and function, often starting with a clean slate to solve common rider problems like mud clearance and ease of entry.

While the brand maintains a strong American identity with its headquarters still located in Laguna Beach, California—where all research, design, and prototyping take place—the physical production is decentralized. Most of the manufacturing for pedals, wheels, and tools is carried out in Taiwan, leveraging the region's specialized expertise in bicycle component production. Since 2011, Crankbrothers has been owned by the Selle Royal Group, an Italian cycling powerhouse that has provided the brand with the global distribution network and financial stability to expand its product line into footwear and high-performance carbon wheels.