Hismile Grape Bubblegum Toothpaste

Hismile is an Australian oral care brand that has disrupted the traditional dental market with its focus on vibrant branding and non-traditional flavors like Grape Bubblegum. Founded in 2014 by young entrepreneurs Nik Mirkovic and Alex Tomic on the Gold Coast, Australia, the company initially gained global fame through its peroxide-free teeth whitening kits and aggressive influencer marketing campaigns featuring icons like Kylie Jenner.

While the company's research, development, and administrative headquarters remain in Burleigh Waters, Queensland, Australia, the physical manufacturing of its mainstream toothpaste products is currently handled in the USA. The brand has evolved from a direct-to-consumer startup into a global powerhouse, maintaining its independence and resisting buyout offers to remain a privately owned Australian entity. Today, Hismile is a billion-dollar company that has successfully expanded into major international retailers like Boots in the UK and Walmart in the United States.