Colgate Sensitive Pro-Alivio toothpaste

Colgate Sensitive Pro-Alivio is a specialized oral care product designed to provide immediate and long-lasting relief from tooth sensitivity using its proprietary Pro-Argin technology. The product shown includes packaging and a barcode (7509546675640) that corresponds to units manufactured in Mexico for the Latin American market.

The brand has a storied history dating back to 1806, when William Colgate established a starch, soap, and candle business in New York. Over two centuries, it evolved through mergers, most notably with the Palmolive-Peet Company in 1928, to become the global powerhouse known today as the Colgate-Palmolive Company. Today, the brand is a staple in households worldwide, maintaining a dominant market share in the toothpaste category across multiple continents.