Jason Wu luxury fashion and beauty

Jason Wu is a premier luxury brand established in 2007 by the Taiwanese-Canadian designer of the same name. Based in New York City, the brand initially gained global recognition through its high-end ready-to-wear collections, most notably when former U.S. First Lady Michelle Obama wore a Jason Wu gown for the 2009 presidential inauguration. Today, the brand encompasses the main Jason Wu Collection, the contemporary line GREY Jason Wu, and a comprehensive beauty line known as Jason Wu Beauty.

Ownership of the brand has evolved to support its global expansion. In 2019, JWD (the parent company of Jason Wu) entered a strategic partnership with the Chinese private equity firm Green Harbor Investment. This move was designed to accelerate the brand's presence in the Asian luxury market while maintaining its creative headquarters in New York. The beauty division, launched in 2021, operates under a partnership with Bespoke Beauty Brands, LLC, founded by entrepreneur Toni Ko. Manufacturing for the brand is distributed internationally: high-end couture pieces and garments are primarily produced in Italy and the United States (New York), while accessories and the beauty line often utilize specialized facilities in China and other regions to balance artisan craftsmanship with global distribution needs.