Trouble Maker Genius Gloss + Peel Off Lip Liner Stain

Trouble Maker is a contemporary colour cosmetics brand launched in mid-2025 by Adam Minto, the entrepreneur famously known for co-founding Revolution Beauty. The brand is specifically tailored for 'Gen Zalpha'—the demographic overlap between Generation Z and Generation Alpha—focusing on affordability, vibrant expression, and playful product concepts. One of its standout products is the Genius 2-in-1 formula, which combines a peel-off lip liner stain with a matching gloss to offer long-lasting colour and shine in a single tool.

The brand was incubated under Rebel Rebel, a beauty venture production house founded by Adam and Sally Minto. Following its debut, the brand secured an exclusive retail partnership with Superdrug in the United Kingdom, marking one of the retailer's largest beauty launches. While the brand originates from the United Kingdom, its manufacturing leverages a global supply chain typical of fast-beauty companies, with production distributed across multiple countries to maintain low price points and rapid innovation cycles. As of 2026, the brand has expanded its footprint through international distributors and retailers like Rossmann in Europe and various outlets in the Middle East and India.