ASICS GEL-PULSE 15 running shoes

ASICS is a globally recognized sporting goods brand founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. Originally started as Onitsuka Co., Ltd., the company initially focused on basketball shoes before expanding into a wide array of Olympic and lifestyle footwear. In 1977, the company merged with GTO Co. and JELENK Co. to form ASICS Corporation, an acronym for the Latin phrase Anima Sana In Corpore Sano, which translates to 'A Sound Mind in a Sound Body'.

Today, ASICS remains a Japanese-owned public corporation headquartered in Kobe. While the design and high-end research are still centered at the ASICS Institute of Sport Science in Japan, the mass manufacturing of its products is distributed across several countries to meet global demand efficiently. Major production hubs include Vietnam, Indonesia, China, and Cambodia. In Brazil, the brand is managed and distributed through its local subsidiary, showing significant presence in the South American market.